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Interior Design-Led Property CGIs for V&A Homes
Sutton On The Forest - An Exclusive Collection of 5 Quality-Built, Contemporary Homes.

Interior Design-Led Property CGIs for V&A Homes by Waterhouse Widdop. Kitchen Living room interior designed and Styled by Waterhouse Widdop

The Vision

When V&A Homes approached us, their goal was clear: to bring their Sutton on the Forest development to life and generate off-plan interest through compelling, photorealistic visuals. These five bespoke homes needed more than just architectural renders, they needed to feel real, warm, and aspirational.

 

That’s where our expertise in interior design-led property CGI came in.

 

The Brief

We collaborated closely with V&A Homes to understand their values, aesthetic, and ideal buyer. With a tight deadline in place, the brief was to:

  • Create premium-quality interior design-led 3D property CGI visuals

  • Reflect the contemporary style and luxurious tone of the development

  • Inspire potential buyers to book viewings and reserve plots off-plan

  • Showcase the warmth, texture, and lifestyle of each space

 

Our Interior Design-Led Property CGI Solution

This wasn’t just about creating pretty images, it was about selling a lifestyle.

  • Design Strategy: We curated an earthy, elegant palette and a sophisticated interior scheme tailored to the target demographic, young families and discerning professionals looking for a forever home in a serene village setting.

  • Contextual Cohesion: The interiors were designed to complement the beautiful natural surroundings of Sutton on the Forest, blending indoor elegance with outdoor tranquility.

  • Visual Storytelling: Every image told a story. From the textures of the furnishings to the flow of natural light, each CGI invited buyers to imagine themselves living in the space.

 

The Outcome

The CGIs didn’t just showcase the homes, they sold the dream.

  • Generated immediate engagement from potential buyers

  • Brought warmth and clarity to the marketing strategy

  • Helped support the sale of the remaining plots off-plan

 

In Their Words

"We were thoroughly impressed with the interior design visuals. They captured the essence of our vision and helped us engage potential buyers effectively." — Victoria Denman, Managing Director, V&A Homes

 

Bring Your Development to Life

If you’re marketing a premium scheme and want to inspire action before your homes are built, our interior design-led property CGI service delivers visuals with emotion, elegance, and impact.

Let’s turn your vision into visuals that sell. Join our client waiting list today.

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