How We Work – Interior Design for Property Developers
At Waterhouse Widdop, we understand the unique pressures and ambitions of property developers, because we've walked that path ourselves. Our design-led process simplifies decision-making, removes the stress, and helps deliver homes that stand out, sell faster, and achieve higher value.
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From concept to completion, we offer a streamlined, ROI-focused experience tailored specifically for property professionals.
Our Step-by-Step Process
Step 1: Interior Design Discovery Call
We start by learning about you, your project, and your goals. Whether it’s CGI visuals, interior design for property developers, full show home styling, or all three, we shape our services around your vision and commercial objectives.
Step 2: Interior Design Brief & Concept
We develop a bespoke interior design brief based on your target buyer, budget, and build style. Our expertise in interior design for property developers ensures every choice is strategic, not just stylish.
Step 3: Interior Design Development
We create a full interior specification, selecting finishes, fixtures, materials, and furnishings that align with your build and appeal to your ideal buyer. Every detail works together to form a cohesive, considered scheme.
Step 4: Interior Design-led Property CGIs
Need to sell off-plan? We bring your interiors to life through photorealistic property CGI that helps buyers fall in love with a space before it’s even built.
Step 5: Show Home Styling
When the time comes to launch, we dress and style your show home to create a lifestyle-led experience that inspires confidence and accelerates sales.
Step 6: Handover & Support
You’ll receive a full interior design specification pack, product list, elevation drawings and 3D property CGIs. We stay available throughout the project and beyond, because smooth execution matters as much as great design.
Our Approach
Our ApproachWe’re more than interior designers, we’re design partners with a developer’s mindset. Our unique position as both property developers and design experts allows us to bridge the gap between creative vision and commercial results.
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Our values shape every project we take on:
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Design with Purpose – Every decision we make adds value to your scheme and speaks to your buyer.
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Collaboration First – We believe in honest, open partnerships with our clients and trades.
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Clarity Over Chaos – We take the overwhelm out of hundreds of micro-decisions, so you don’t have to.
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Lifestyle-Driven Results – We help you sell more than just bricks and mortar, we help sell the dream.
Ready to Work Together?
Join our client waiting list today and see how our interior design for property developers can transform your next project.
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